Combining your love of specialty coffee with the joy of giving
The Cuppa Kindness concept emerged during a conversation between a coffee roaster and a fundraiser (over a great cup of coffee, of course). The talk centred around possible ways to incorporate sustainable fundraising strategies with the sale of premium, specialty coffee to help local charities raise much needed funds.
What emerged was an all-new concept: premium coffee, fresh roasted and delivered directly to the homes of coffee lovers at a great price and with 5% of the purchase price going to one of the three charities: Sick Kids (http://www.sickkids.ca), Alzheimer's Society – Canada (www.alzheimer.ca)and Autism Canada http://autismcanada.org/
Think about that. You are already paying for coffee. Why not pay the same price (or even less) for a specialty Cuppa Kindness coffee and have 5% of your purchase price go to charity? It's the perfect way to combine your love of freshly roasted coffee with the joy of giving. The charities win, too, because now they have an all-new revenue stream that requires none of the usual fund raising efforts (sourcing product, recruiting and managing volunteers).